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        • Vince Rossi and Adam Metallo
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        • Stephen Abram, Federation of Ontario Public Libraries
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        • Jason Griffey, Founder & Principal Consultant, Evenly Distributed LLC
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        • Bill Irwin, PhD, Huron College, Western University
        • Robert Molyneux, PhD
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  Outcomes, Value & Impact: Metrics for Libraries
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Outcomes, Impact & Value: Metrics for Library Success
The current world is challenging all organizations to demonstrate their financial value and economic impact in ways that are new to many of us. All types of libraries are being asked to prove their worth in terms of the amount of money taxpayers or stockholders invest versus the value they receive in return.  Join us for in-depth conversations and hands-on practice as well as tips and techniques to apply more metrics in your organization.

 
Monday Oct 2, 2017
8:30     Registration

9:00     Welcome from conference co-chairs         
Stephen Abram, Executive Director, Federation of Ontario Public Libraries
Jane Dysart, Senior Partner, Dysart & Jones

9.15     Framing & Defining Metrics for Libraries
Rebecca Jones, Brampton Public Library
Libraries, like all public sector, academic, and not-for-profit organizations, need three types of measures: operational statistics, satisfaction indicators, and outcome measures. These performance measures are as much about operational effectiveness within the library as they are about demonstrating value to external shareholders.

PPT PDF: www.slideshare.net/secret/nfyW08EAzlqicU

9:30      Outcome Measures 
Rebecca Jones, Brampton Public Library
This hands-on, practical mini-workshop allows you to develop meaningful outcomes to evaluate your library’s programs and initiatives and to align these with operational statistics to manage improvements, processes, staffing, customer engagement, and communication to board, city, or campus influencers. Learn how to apply the logic model to review and improve services, and to look at how the services are developed, delivered and managed.  Includes real world examples, roadmaps, and hands-on practice.

Measurement Template: www.slideshare.net/stephenabram1/measurement-template-2017-for-metrics-symposium-i-school 

10:30Break

11:30    Practitioners Experience with Metrics & Outcomes
Daphne Wood, Director, Communications & Development, Greater Victoria Public Library
Wood presents a ‘business case’ example; she describes how GVPL uses a tool called Cascade to track their strategic plan including automated tracking, reporting, goal completion, ongoing projects and resourcing.  She gives a demo and discusses the library’s experience.

12:30     Lunch (provided)
 
1.30       Altmetrics  (presentation & recap of international conference @ Ryerson week before)
Richard Hulser, Chief Librarian, Natural History Museum of LA
Find out what Altmetrics is and what it can do.  Hear how it is being used in a research institution.  Get a recap of best practices and tips from the international Altmetrics conference held at Ryerson the week before.

PPT: www.slideshare.net/secret/HPaYME1627mBde

2.30        Break

3.00        InfoBlitz: Metrics Stories & Tips 
Christa Werle, Public Services Project Manager, Sno-Isle Libraries  
Lindsay Hanson, Data Analysis Librarian, Sno-Isle Libraries
Whether it’s by the numbers for Cookin’ with Sno-Isle, designing new services, or illustrating community impact of the library for stakeholders, Sno-Isle Libraries has some good stories to tell and tips to share. [via Skype]

PPT: www.slideshare.net/stephenabram1/2017-metrics-and-libraries-symposium-uof-t


3.30 - 4:15
Kyla Everall,  User Services Librarian, Reference & Research Services, University of Toronto Robarts Library
Judith Logan, User Services Librarian,  Reference & Research Services, University of Toronto Robarts Library
Lisa Gayhart, User Experience Librarian, University of Toronto Libraries
Our U of T Libraries team shares their experiences, tools, and tips for
highlighting impact and value through their use of metrics, measures and
outcomes.  Get lots of ideas and insights from this experienced panel of
librarians!
​

4.10      Tony Del Monaco, Director of Finance & Facilities, Hamilton Public Library
Krystin Parkinson, Senior Planning & Development Officer, Hamilton Public Library
Hear from Hamilton Public Library about the metrics and analysis they do to highlight their impact and value.  Get their tips and tools, experiences, and more.

​PPT: www.slideshare.net/stephenabram1/hamilton-public-library-20170927-i-metrics


4:30      Discussion of first day insights and questions: Creating a Culture of Evaluation

5              End of day

Optional: Continue the conversation at a local campus restaurant  & bar.

Tuesday October 3, 2017

9         Library Outcomes  
Carl Thompson, Counting Opinions
Hear how the Public Library Association Performance Measures Task Force is doing in establishing standardized measures of effectiveness for library programs and how you can use their results.

PPT: www.slideshare.net/stephenabram1/hamilton-public-library-20170927-i-metrics
​
9:45      Measure the Future: Next-Gen Use of Metrics for Libraries
Jason Griffey, Founder & Principal Consultant, Evenly Distributed LLC & former Fellow, Berkman Center for Internet & Society at Harvard University
Imagine having a Google-Analytics-style dashboard for your library building: number of visits, what patrons browsed, what parts of the library were busy during which parts of the day, and more. Measure the Future, with a Knight Foundation grant, is working to make that happen by using open-hardware based sensors that can collect data about building usage that is now invisible. Making these invisible occurrences explicit will allow librarians to make strategic decisions that create more efficient and effective experiences for their patrons.  Hear more from the librarian behind this initiative!
​
10.30      Networking Break

10:45      Practitioners Panel
​Elizabeth Glass
, Toronto Public Library
Carmen Ho, Toronto Public Library
Toronto Public Library will provide an update on the Ontario Public Library Technology Toolkit being developed with eight partner libraries.    Funded by the Government of Ontario, the toolkit  is the first    to measure the outcomes and impacts of  digital inclusion and digital  literacy services . Toolkit results will empower public libraries to benchmark technology services against similar sized  libraries, understand the benefits of their service for diverse users,  and advocate for services that support Ontario and municipal priorities including  education and work force development, poverty reduction and services for seniors.  TPL will describe how this work aligns trends and tools to measure outcomes all library services including Project Outcome, and Edge. 

PDF:
http://www.torontopubliclibrary.ca/content/about-the-library/pdfs/access-to-technology-discussion.pdf 
​
11:15
Brendan Howley, BothAnd / OpenMediaDesk for Ontario Libraries
Dashboards are a speedy way to see a big picture at a glance.  Our speaker shares the latest from the Federation of Ontario Public Libraries and their ability to see trends and patterns from social media in the province that are important to libraries.  Brendan will discuss LDRI - the new Library Digital Relevancy Index.
The Library Digital Relevancy Index gives public libraries two strategic tools in one: a month-by-month ‘push-email’ report gives each FOPL_OpenMediaDesk (OMD) library participant a weighted, visualized report of where your social media is versus you own benchmark and versus the entire FOPL_OMD ecosystem—all libraries, large and small.
The other half of the tool, at present a stealth prototype, visualizes marketing communications efficacy vs spend. With this tool, by this time next year, library CEOs, communications directors and staff alike will know where their efforts are paying off versus the needs/wants of their community, vetted against community user experience and resources dedicated. 
It’s cutting edge stuff—and a source of actionable intelligence in designing and implementing next steps for your library’s strategic initiatives, from programming to community partnerships to social media dialogue—so you can actually ‘hear’ what your community is thinking, feeling and saying. 
Likewise your staff: those closest to the work now have an objective standard to co-manage marketing communications, library brand advocacy and community outreach.
The LDRI pilot launches with a three library pilot Thursday 16 November 2017, with phase two launching Thursday 15 February 2018. 

PDF of Slides: www.slideshare.net/stephenabram1/fopl-ldri-03october2017-80435446/


12:00     Endnote: Influencing & Storytelling
Stephen Abram, Federation of Ontario Public Libraries
Abram provides tips from his book chapter, Building Influence: Communicating Results and Value Through Advocacy, as well as examples of Ontario public libraries storytelling success and the impact they are making in their communities.

FOPL Advocacy PPT ​www.slideshare.net/secret/hH0VIP003hKXjG

Slides: ​www.slideshare.net/stephenabram1/fopl-ldri-03october2017
​
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